“Maharaj, which is your best product?” Tenali asked Maharaj Maharaj smiled. “Product A! 55% of our sales. Clear winner.” Tenali raised an eyebrow. “Or… clear illusion?” Maharaj frowned. “What do you mean?” “Let’s play a quick game,” Tenali said. “Tell me the numbers.” Maharaj replied: “Product A → 4 machine hours, INR 200 margin Product […]
Maharaj sounded confident. “Tenali… we pushed sales this quarter using heavy discounts. Revenue jumped from 80 Lakhs to 1.1 Crore.” “And profit?” Tenali asked Maharaj paused. “…fell from 16 Lakhs to 9 Lakhs.” Tenali nodded. “Let us see the numbers clearly: Selling Price reduced: from INR 500 INR 440 Variable Cost: INR 380 Contribution per […]
Maharaj looked disturbed. “Tenali, my friend Mr. Cashew made a profit of 25 lakhs in his business… yet he is struggling to pay salaries and EMIs.” Tenali looked up calmly. “Then Maharaj… the problem is not profit. The problem is where the money is.” Maharaj frowned. “But sales are growing. The accounts show profit. Then […]
Maharaj said proudly, “We have a strong quality team.” Tenali smiled, “That may be the problem, Maharaj.” The room fell silent. Tenali walked through the factory. Production chasing speed. Purchase negotiating cost. Sales pushing volume. Quality inspecting finished goods. He asked, “When something goes wrong, who is blamed?” “Quality department,” Maharaj replied. Tenali asked,“And when […]
Maharaj said confidently, “Our material cost is under control. Labour is stable. Overheads are monitored.” Tenali asked, “And quality cost, Maharaj?” Silence. Tenali walked the shop floor. He saw rework tables. Rejected bins. Customer complaint emails. Urgent dispatch labels. “Maharaj,” he said, “Quality problems do not sit in one ledger. They hide.” He counted: Rework. […]
Maharaj welcomed Tenali with sweets. “Sales are up 18%!” he declared proudly.“But profit… has not moved.” Tenali tasted the sweet. “And what did you do next, Maharaj?” Maharaj – “We decided to control overheads.” Tenali raised an eyebrow. “Ah. When profit hides… overheads are always blamed.” He walked the shop floor. He noticed: Smaller batch […]
Maharaj welcomed Tenali with pride.“Our targets are clear,” he said.“Turnover must grow 25%. Margin must improve. We must become market leaders.” Tenali listened quietly.He walked through the shop floor.Five product lines.Machines changing setups frequently.Dispatch team under pressure.Purchase team juggling vendors. Tenali asked,“Maharaj… what is your vision?” Maharaj replied confidently,“To grow. To increase margin. To lead […]
